Elfie Your Selfie with White River Place

Wed 22nd November 2017

Local illustrator Emma McCann is painting the town with a bit of festive fun this Christmas bringing an ‘Elfie Your Selfie’ window display to White River Place.   

Five windows of a unit, situated opposite Superdrug, will be painted, covering them in a snowy, festive design to advertise what’s on over the Christmas period and to promote St Austell Library.   

The windows will feature an information panel on St Austell Library, a Christmas events timetable outlining what’s on across the town and at White River Place and an interactive illustration of Santa’s Elves posing for a selfie. 

   Members of the public are encouraged to join in with the ‘Elfie Selfie’ by taking a picture of themselves standing in front of the Elves. They can then upload their images to social media with the hashtag #WhiteRiverElfieSelfie.   

Emma McCann, who lives near St Blazey, is the artist tasked with painting the windows and has published two original books and worked as an illustrator for titles such as Bear Grylls Adventures and Hysterical Histories. She also works as a library assistant at St Austell Library two days a week where she is in charge of children’s events.   

Richard Hurst, Manager of White River Place Shopping Centre, said: “We are really looking forward to having one of Emma’s illustrations on display at White River Place. She is such an amazing local talent and we’re pleased to be able to show our support to her and to St Austell Library.   

“With Christmas on its way and our first late night shopping event coming up it’s important to create something fun, informative and interactive to get our shoppers excited for the festive season.   

“The ‘Elfie Your Selfie’ window display will be a great way to engage with our shoppers, both in the shopping centre and on social media and is a fantastic way to showcase Emma’s amazing talent.”   

Emma McCann, the illustrator who will be painting the windows, said: "This is such a fun commission and I can't wait to get stuck in! Pretty much all of my work now is created digitally so I'm really excited about getting my hands dirty with some real paint for a change.   

 “I've also never done anything on this scale before so fingers crossed it'll all go to plan! Maybe Santa's elves might lend me a hand..."   

The painted windows will be finished and on display in time for the St Austell Town’s Light Switch On event which is taking place on November 28th from 4pm – 8pm. 

The windows will remain painted until early January 2018.  

 For more information about Emma McCann or to see examples of her work visit: www.emmamccann.co.uk   For more information about White River Place follow the shopping centre on Facebook – www.facebook.com/whiteriverplace or on Twitter – @Whiteriverplace

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