The Edinburgh Woollen Mill to open new store in St Austell

Mon 13th November 2017

 White River Place is delighted to welcome major national fashion retailer The Edinburgh Woollen Mill to the heart of St Austell with the chain opening a new store in the shopping centre in time for Christmas.   

The 2,875 sq ft store will occupy half of the former Poundland unit, situated opposite Superdrug, which has been remodeled and reconfigured to house two, or potentially three, separate retailers.    

A lease agreement has been finalised and The Edinburgh Woollen Mill has already begun the recruitment process to hire staff members, including management, for the new store.     

The Edinburgh Woollen Mill is one of the UK’s fastest growing retailers specialising in quality affordable clothing, homewares and destination shopping.  

 The chain has over 280 high street stores, as well as 88 specialty tourist shops and 27 destination sites, stocking exclusive brands such as James Pringle, Lochmere Cashmere, Isle and more.   

Richard Hurst, Manager of White River Place, said: “We are very happy to be welcoming The Edinburgh Woollen Mill to St Austell. The opening of another major high street retailer is a testament to the increasing reputation of the town and of White River Place as a shopping destination.   

“The Edinburgh Woollen Mill will offer our shoppers exclusive clothing and homeware brands at affordable prices and we’re expecting the store to be very popular during the lead up to Christmas.”   

White River Place owners Ellandi is in talks with a number of leading national retailers as works continue to take place to prepare the other reconfigured unit on the site for potential new stores.   

For more information about White River Place follow the shopping centre on Facebook – or on Twitter – @whiteriverplace    

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