Carclaze School’s pop-up shop returns to White River Place
Thu 2nd November 2017
Children from a St Austell primary
school are returning to White River Place Shopping Centre this December to open
their third annual pop-up shop.
Year 4 pupils from Carclaze
Community Primary School have written their own Christmas song, which will be professionally
recorded and made into CDs to sell at their pop-up shop, which will be based in
a unit at White River Place in the heart of the town centre.
The shopping centre has donated shop
space to the school for three years but is going the extra mile this year by also
making a contribution towards the expense of recording and producing the CDs by
donating £500 to the school’s project to fund 50% of the production costs.
In 2016, the pop-up project helped
White River Place receive a prestigious national award in the cause-related
marketing category at the Purple Apple Marketing Awards, in recognition of the
projects delivered in partnership with Carclaze Primary to support the local
The shop will be open from December 4th-8th
in the run up to Christmas, and the children are hoping to sell 1,000 copies of
their CD at £3 each, or two for £5. All of the money raised will go towards
future projects and school trips for the children.
The song featured on the CD is themed
around what makes the ultimate gift, and has been created as part of Carclaze
School’s immersive curriculum.
Richard Hurst from White River Place
was invited to the recording studio, which was set up in the school hall, and
saw around sixty excited pupils warming up as they prepared to record the
The children will be performing
their song in nursing and care homes around St Austell throughout December and
as part of the Christmas light switch on event which starts at 4pm on the
Tuesday November 28th.
As well as running the pop-up shop,
the children are planning to create an ultimate Christmas hamper and are asking
local companies to donate items. They then want local people to vote for a
deserving family who will receive the hamper.
Jenny Wood, Year 4 teacher at Carclaze Community Primary
School, said: “The Carclaze children learn
through an immersive curriculum which means we make things real for them.
Children learn through fun, engaging child-led topics. This term the children
in Year 4 have been learning about ‘what makes the ultimate gift?’
“They started thinking about big
toys but we then investigated different peoples’ ultimate gifts – the gift of
sight, hearing and walking. The children have written their own song about the
ultimate gift and are having it recorded professionally.
“They are being very ambitious this
year and are attempting to sell 1,000 CDs in the shop in one week – we really
hope St Austell comes out to support them and help make that happen.”
Richard Hurst, Manager of White River Place Shopping Centre, said: “We are delighted to welcome Jenny and her Year 4
pupils back to White River Place again this year and look forward to supporting
them as they sell their CDs.
“This is the third year we have
donated a shop space to the pupils of Carclaze for their pop-up shop, and each
event has been hugely successful. Last year was particularly special as White
River Place won an award which recognised our innovative approach and continued
commitment to the local community because of how we worked with Carclaze on
this pop-up project.
“Working together with the children
is always fun as they have so much enthusiasm and work incredibly hard to
create their products and sell them. Jenny and all the team at Carclaze Primary
School do an amazing job of organising the projects each year and the pupils’
creations sell out every time, so make sure you get down here early.”