Poppy Appeal sets up shop at White River Place

Wed 2nd November 2016

White River Place has donated an empty shop unit in the heart of St Austell town centre to the Royal British Legion so war veterans can sell Remembrance Day poppies and poppy products to support this year’s Poppy Appeal. 

The shopping centre stepped in to support the St Austell branch of the RBL last year after the charity had lost its previous town centre venue, and provided a shop unit free of charge for three weeks to host Poppy Appeal sellers. 

This year, White River Place has provided the legion’s volunteers with a larger shop unit based between Aylmer Square and South Square, adjacent to the GAME store, in the hope of boosting the St Austell Poppy Appeal yet further. 

Veterans and supporters will be manning the pop-up shop until Saturday 12th November selling Legion products including poppies, wreaths, brooches and teddy bears, with other memorabilia items available to be ordered from London and delivered to the town. 

Last year, Cornwall raised £540,000 for the Poppy Appeal, which generated £45 million nationally, and the RBL collected £33,850 in St Austell – which it hopes to top this year. 

Ron Young, Chairman of the St Austell branch of The Royal British Legion, said: “We’re really grateful to White River Place for helping us out; having a proper shop unit to trade from makes all the difference and helps us to sell more poppies – as well as meaning the veterans and volunteers manning the stands can stay warm and dry.

 “This year we have a fantastic shop and are hoping lots of people in St Austell will come out to support the Poppy Appeal, and help us top last year’s total.”

 Money raised from the sale of poppy products during The Royal British Legion’s annual Poppy Appeal ahead of Remembrance Day is used to support all current and former British military personnel, and to provide thousands of veterans with essential support. 

This year, the RBL Poppy Appeal campaign is called Rethink Remembrance and asks the nation to recognise the sacrifices made by today’s generation, as well as the armed forces of the past, raising awareness of a new generation of veterans and service personnel that need support.    

Richard Hurst, Manager of White River Place Shopping Centre, said: “The Royal British Legion is such a vital charity working tirelessly to support those to whom we owe so much. White River Place, along with our owners Ellandi, is fully committed to doing anything we can to support the fundraising efforts of the Legion and the Poppy Appeal, so as much money as possible can be raised to help our veterans.” 

Find out more about White River Place by following @whiteriverplace on Twitter or become a fan of White River Place on Facebook. 

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