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Free one-day festival to celebrate St. Austell’s clay heritage

Fri 23rd September 2016

Leading lights from the Eden Project and St. Austell Brewery will outline their vision for St. Austell as part of a one-day arts, crafts and food festival on Saturday October 1, 2016. 

 Whitegold 2016 will take place in White River Place in St. Austell town centre between 10am and 4pm and will also feature an exhibition, workshops, music and food and drink tasting. 

 The festival will celebrate china clay, or “white gold”, the material that has made the St Austell area such a fascinating place for the past 250 years. 

 China clay is the area’s main industry and is used to make a huge number of things, from lily-white porcelain to multi-coloured paper and paint. 

 The Clay Town vision launch, which takes place in Cornwall College’s exhibition space in White River Place between midday and 12.30pm, will see Eden’s Sir Tim Smit and St. Austell Brewery’s James Staughton introducing exciting new ideas for St Austell. 

 The aim is to create a distinctive image of the town, to celebrate its unique culture, bring hope and aspiration to the people of the town and footfall for its businesses, an ambitious cultural vision built on the foundation of St Austell – clay. 

 Also in the Cornwall College area throughout the day will be an exhibition of contemporary Cornish ceramics, a new film about ceramicists Jenny Beavan and Paul Jackson made especially for the festival, new design ideas for the town by Cornwall College lecturers and students and an exhibition of clay heritage by the Wheal Martyn museum and Imerys. 

 In the unit opposite Halifax in White River Place, people will be able to take part in artistic workshops with Jenny Beavan as well as sampling some of the best brews St. Austell Brewery has to offer, many of which will be gracing the bars at the company’s forthcoming and much anticipated annual fundraiser, the Celtic Beer Festival. 

 Outdoors in the shopping centre, people can join in another clay workshop with Paul Jackson, see “guerrilla” gardening with the Eden Project’s horticulturists, sample street food prepared by Cornwall College’s chefs in training and listen to live music With the exception of the food, everything at Whitegold is free of charge. 

 The full programme is available at 

 Follow the festival on twitter @whitegoldfest. 

 The Whitegold project is a partnership of Cornwall College, the Eden Project, Plymouth University and Wheal Martyn museum. It is generously funded by Arts Council England, through the National Lottery, sponsored by St. Austell Brewery, with support in kind from White River Place. 

 It is an initiative of Sir Tim Smit and James Staughton with the St Austell Bay Economic Forum and Cornwall Council. 

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