Parking charges frozen at White River Place

Mon 23rd March 2015

White River Place Shopping Centre has announced it is freezing its car parking charges for the third year running – reinforcing its position as the best value car parking in St Austell.

The decision comes just days after new increased charges were introduced at Cornwall Council-owned car parks across the county, including at the Council’s Priory car park in St Austell.

Visitors to White River Place get the benefit of secure, covered car parking with 550 spaces, lifts to all floors and the opportunity to pay with cash or Chip-and-PIN at the end of their stay.

One of the first things that Centre owners Ellandi did when they acquired White River Place was to slash car park charges in 2012, extend opening hours and introduce a new evening rate so people could park all evening after 4pm for just £1 while visiting the cinema and local restaurants. Within a week the car park was full on a Saturday for the first time in its three year history and has gone from strength to strength.

Richard Hurst, White River Place Centre Manager, said: “Ellandi’s decision at the time represented a considerable investment in the Centre but it continues to prove very successful and in the last two years alone car park use has increased by more than 50 per cent.

“Our focus remains very clearly on supporting our retailers and customers by offering great-value car parking which encourages people to visit the Centre and St Austell town more often and gives them the incentive to stay longer.   

“That’s why we’ve frozen prices again and I hope as many people as possible will make the most of this, enjoy our range of shops and the evening entertainment provided by the cinema and restaurants including Frankie & Benny’s and Prezzo.”

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