Parking charges frozen at White River Place
Mon 23rd March 2015
White River Place Shopping Centre has announced it is freezing its car
parking charges for the third year running – reinforcing its position as the
best value car parking in St Austell.
The decision comes just days after new increased charges were introduced
at Cornwall Council-owned car parks across the county, including at the
Council’s Priory car park in St Austell.
Visitors to White River Place get the benefit of secure, covered car
parking with 550 spaces, lifts to all floors and the opportunity to pay with
cash or Chip-and-PIN at the end of their stay.
One of the first things that Centre owners Ellandi did when they
acquired White River Place was to slash car park charges in 2012, extend
opening hours and introduce a new
evening rate so people could park all evening after 4pm for just £1 while
visiting the cinema and local restaurants. Within a week the car park was full
on a Saturday for the first time in its three year history and has gone from
strength to strength.
Richard Hurst, White River Place Centre Manager, said: “Ellandi’s
decision at the time represented a considerable investment in the Centre but it
continues to prove very successful and in the last two years alone car park use
has increased by more than 50 per cent.
“Our focus remains very clearly on supporting our retailers and
customers by offering great-value car parking which encourages people to visit
the Centre and St Austell town more often and gives them the incentive to stay
“That’s why we’ve frozen prices again and I hope as many people as
possible will make the most of this, enjoy our range of shops and the evening entertainment
provided by the cinema and restaurants including Frankie & Benny’s and
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